The Value Brand Company

Country

Argentina

Industry

Personal and Home Care

Status

Realized

Year of investment

2002

Description

The Value Brand Company ("TVB") is a leading value-brand manufacturer and marketer of personal and home care products in Argentina. Southern Cross partnered with management to successfully reposition the company, establishing TVB's products as strong competitors in their respective segments and launching a significant number of successful brand line extensions.

The Value Brand Company
www.tvbco.com.ar